I just wanna know why / my mind is a knot

This is odd.

Did you "get" the new Microsoft commercial? Apparently, some people didn't, so Microsoft officials were calling reporters Friday to explain it.

But the strangest thing is this line near the end:

Microsoft is also working with PC manufacturers to deliver "a compelling Windows experience" - to study how long it takes, for example, for Windows to start up and shut down.

Call me dumb, but don't they already know this?

Hollreiser said Microsoft will do "a terrific job of delivering consumer information."

Oh ok....