The story in The New Zealand Herald yesterday about the health of the NZ music industry, or otherwise, elicited this response from a reader. I post it without comment or any editing:
El Sid signs on.....
Couple of years ago we were hearing that local music has never been so healthy. At every NZ Music Awards.
I cant wait to hear what they’re gonna say this year!
It was bullshit then and its bullshit now. It's hardly any form of revelation that artists have had to take second jobs. Most of them should never have left them (if they indeed did-Zane Lowe never left his!) in the first place. You seriously want me to believe that the Bleeders expect to make a living from their music in a country this size. They are the type of band that will sell more tee shirts than cd's. Blindspott are hardly a hard working band and their sophomore album with German producers was probably not aimed totally at NZ anyway. They must have had at least one eye on trying to consolidate on their much trumpeted Asian success, and bloody good on them … so why are they are wasting their time and money at SXSW recently …. trying to nurture interest in the US Industry that is already 20% down on last year’s dismal results. Why aren’t they back in
Bic is an interesting phenomenon.
If I was Bic I’d be thinking that dragging her brand (which is very credible) thru this latest outburst is seriously uncool. Altho she will be cool. She has catalogue and cred here and overseas. One license of ‘Drive’ to a car commercial will set her up for another year. Bic should be pissed off being treated like this. Its like EMI trying to save their sinking ass by pouring all their eggs into Norah Jones' basket. You think the daughter of Ravi Shankar believes she should be at number one globally, let alone generating enough income to bail out a seriously failing corporate – no way jose. The MD's of our local companies know the writing is on the wall and that the present model has got to change or die. Mike Bradshaw is a very smart guy.
NZOA is the best thing that ever happened to local music but they need to upgrade their criteria and re vamp their role. They gotta pick up the ball. They long ago got into bed with radio programmers who became A&R consultants to an industry that hardly had any A&R. Now radio and TV aren’t what they were. Local A&R was always the domain of local indies who never got much airplay anyway. And it’s still the same old same old. Problem is all the
The next thing that will start hitting the major labels, here and overseas is that major artists wont re sign once their deal is up. And I can bet your lunch, that
If youre in a young touring band, get out of here. If you're relying on cd
update: Bob Daktari, a long time industry insider, has more